SaaS SEO Case Study #2

Key Takeaways

• The engagement was a one-time SEO audit

• The main goal was to rank for one high-value keyword

• The client now consistently ranks on 1st of page SERP for that high-value keyword

Client Background

The client is a startup in the transportation and warehousing industry. They built a small website but had not invested in SEO until this time. Their main goal was to rank on the first page for their most important service keyword.

Strategies

On-Page SEO

• I analyzed top-ranking competitors to determine what keywords to target and what type of information to include

• We optimized the service landing page content to help rank for the target keyword as well as related long-tail keywords

• They created related blog posts to build out the knowledge graph around the topic

Internal Link Optimization

• We optimized the internal link structure to ensure the service page was in the navigation and being internally linked from other key site pages

Backlinks

• I did a backlink analysis to determine the backlink gap and backlinks velocity of high-ranking competitors in order to inform our backlink strategy

• The final recommendation was to earn 12 backlinks in a range of domain ratings over 3-6 months

Results

• Since the strategies were implemented, the service landing page has ranked consistently on the 1st page of the SERP for the target keyword