SaaS Case Study #1

378% increase in organic conversions

Key Takeaways

  • 378% increase in organic conversions YoY

  • 338% increase in organic sessions YoY

  • Limited marketing budget

  • Major competitor owns majority of industry

  • Campaign was executed by one writer and myself

Yoy Results

  • 378% increase in organic conversions

  • 338% increase in organic sessions

  • Increased Domain Rating from 22 to 29

  • Increased Referring Domains by 27%

  • SEO strategies contributed to 100K users and over $6M in transactions by the end of 2024

Client Background

The client is a startup in the crowdfunding industry. Before our engagement, no SEO work had been done. Their goals were to build their organic presence, boost their brand visibility, and drive organic conversions. The two main KPI’s were organic sessions and organic conversions.

Challenges

  • A niche industry with limited organic traffic potential

  • A major competitor that owned the majority of the organic search presence

  • A limited budget that was cut in half midway through the engagement

  • Limited development resources to implement important sitewide technical SEO fixes

Strategies

On-Page SEO & Content Creation

Since the client wanted to focus on both brand visibility and organic conversions, the SEO content strategy targeted top-of-the-funnel informational keywords as well as middle and bottom-of-the-funnel high-intent keywords.

I hired one freelance writer to help produce the content. I managed every other aspect of the content strategy, including:

  • Performing keyword research and competitor analysis

  • Developing an SEO-driven content strategy and roadmap

  • Creating detailed content prompts

  • Training and managing the freelance writer

  • Editing, staging, and publishing the content

  • Optimizing internal linking

  • Organic reporting

Technical SEO

Even though there were limited development resources to help implement major technical SEO fixes, I still performed technical SEO audits every other quarter. This process was important to catch any major technical issues impacting organic traffic. I did identify a few major issues that we prioritized fixing, including:

  • Sitemaps were in the wrong format

  • Sitewide bloat due to low-quality pages being indexed unnecessarily

  • Widespread duplicate content

  • Broken internal links, redirects, and redirect chains

  • Page template missing key SEO elements like H1 subheads and meta tags

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SaaS SEO Case Study #2